NLM :: Know Thy Target :: NxT LvL MrktnG :: Raising Your Brand To The NxT LvL

When a blog, e-zine or other publishing website decides to run an article from a third party, it becomes a reflection on its brand. Therefore, publishers look for quality writing. Hone your writing skills for both headlines and content by taking advantage of some free resources like these listed below.

Daily Writing Tips (http://dailywritingtips.com/): This extensive resource offers tips for business writing, fiction and freelance, along with grammar and punctuation tips, vocabulary and basic writing rules. The site is updated often, so it makes a good addition to your feed reader.

The Roberts Group Writing Tips (http://editorialservice.com/11ways.html): 11 Ways to Improve Your Writing and Your Business is an excellent online booklet that gives very practical, easy-to-understand guidelines to writing better copy.

Grammar Girl (http://grammar.quickanddirtytips.com/): This collection of podcasts hosted by Mignon Fogarty attacks common writing questions, such as “who” vs. “whom,” and other writing stumbling blocks.

:: Advertising :: Copy Matters :: Design Matters :: Know Thy Target :: Marketing :: Tips & Tricks ::

Direct Mail: Get Opened

25 May 2009 :: NLM

The NonProfit Times
Formats: 5 keys to determining the optimum format for your next appeal
By Tom Gaffny

Kudos to Mr. Gaffny for making his Question 1, number 1 on this list. There is never a better place to start than with the receiver of your message.

:: Copy Matters :: Design Matters :: Know Thy Target :: Links & Resources :: Tips & Tricks ::

“Slowly And Clearly,” Requests The Receiver

25 May 2009 :: NLM

MakeUseOf.com
10 Powerpoint Tips for Preparing a Professional Presentation
By Tina

And now ask yourself, "How does Powerpoint differ from any other communication?" (Answer: Not too much.)

:: Advertising :: Copy Matters :: Design Matters :: Know Thy Target :: Marketing :: Online Marketing ::

You Are What They Think You Are

24 May 2009 :: NLM

NYReport.com
Marketing Matters More Than Ever
By Robert S. Levin

Says Mr. Levin, “The reality is that marketing is on the back burner of most small businesses, but marketing is what puts your company on the front burner of your prospects.”

:: Copy Matters :: Know Thy Target :: Web Design & Development ::

Check Your Ego At The Door, Please

28 April 2009 :: NLM

WebDesignerDepot.com
Is Self-Centered Web Copy Hurting Your Websites?

Don’t be mislead by the title, these apply online or off. Whether business or personal.

:: Advertising :: Copy Matters :: Know Thy Target :: Online Marketing ::

Three Charming Articles From Booz & Company

18 April 2009 :: NLM

Strategy+Business (Strategy-Business.com )

Note: To read S+B articles you will be asked to open an account. Invest the time, it’s an exceptional business resource.

50-plus: A Market That Marketers Still Miss
By Richard Rawlinson and Natasha Kuznetsova

The House That Ogilvy Built
By Kenneth Roman

Digital Darwinism
By Christopher Vollmer

:: Know Thy Target :: Marketing ::

Disney Studies How to Make More Fat Kids

14 April 2009 :: NLM

New York Times
Disney Expert Uses Science to Draw Boy Viewers
By Brooks Barnes

This was not in the Business section so we wanted to point it out. Interesting if not somewhat scary. Also, one has to wonder if a man would be allowed to rummage through the dresser drawers of youngsters.

Categories