NxT LvL MrktnG :: Raising Your Brand To The NxT LvL

Let Them Make Phone Calls

2 June 2009   ::   NLM

FastCompany.com
American Airlines Web Site: The Product of a Self-Defeating Design Process
By Cliff Kuang

The problem isn’t the quality of the designers. Or organizational structure (per se). It’s priorities… The current design is AA-centric. AA made itself the #1 priority. It should be guest-centric. The Guest Experience should be #1.